Stockholm – capital of Scandinavia

• Population of Sweden 9,4 million
  
• Population of Stockholm 2,1 million
  
• STHLM GDP: 130 billion euro - 42% of swedish total
  
• 67% higher GDP/inhabitant in Stockholm compared to EU27 1
  
• strongest retail sales in western europe

As the largest city and growth engine of Scandinavia, Stockholm is considered a leader in adopting new technologies and setting new consumer trends. With the highest employment rate in Sweden, Stockholm acts as a financial engine for the whole region. Swedish retail sales are the strongest in Western Europe with an average growth rate of 4%/year. Remarkable is also that the Swedish sales growth in the fashion segment has increased by 75% during the last ten years. Retail sales stands for 50% of the total household consumption in Sweden. Sweden is one of the most competitive economies in the world and the most competitive in EU2 .

Source: Invest Sweden 2010.
1) In PPS, Source Eurostat 2011.
2) Global Competitive Index; World Economic Forum 2010-2011